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2011 SMP Media Campaign

On March 15, a nationwide TV and radio campaign launched with a purpose of educating consumers about Medicare fraud. Public service announcements (PSAs) aimed at seniors emphasize the importance of protecting sensitive personal information such as Medicare numbers. They teach seniors how to recognize a common scam and they recruit volunteers for the SMP program.

The SMP program engages seniors in fraud prevention. SMP staff and volunteers conduct outreach to Medicare beneficiaries in their communities through group presentations, exhibiting at community events, answering calls to the SMP help lines and through one-on-one counseling.

Here are some campaign resources:

• Campaign website. Includes press tools and information for the public and SMPs
• Fact Sheet: Stop Medicare Fraud (Join SMP)
• Videos. 60-, 30- and 15-second versions
• Media Campaign FAQs. Includes everything from how to find individual materials to how to use them 

Article

• Campaign Teaches Seniors to Prevent Fraud