Is “Free” Really Free?

April 15, 2015

Beneficiaries may remember their parents securing a “free” encyclopedia for them in the 1930s, but such a deal came with a price, one that the courts supported. The tide changed in the 1950s, when the FTC and the courts told the Book-of-the-Month Club it could no longer use “FREE” at the top of advertisements for deals that required book purchases. What does “free” mean today? Click here to find out.
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